KEA-Apt is VSMs CRM/Salesforce Effectiveness(SFE) app built keeping the salesforce needs of pharma in mind. KEA is deployed across many large Multinational and Indian pharma companies.
The app enables in-clinic interaction with HCP. The following are the features:
Customer focussed brand retailing.
Different types of content rendering.
Instant feedback on the content.
Analysis of face time with the customer.
Content usage analysis.
Call Reporting.
Call Plan viewing.
Key Analytics.